Title
karo
Description
Cultural appropriation is a prevalent phenomenon in various social and cultural contexts. As a Chinese student studying in the United States, I have witnessed many Western interpretations of the East culture. Therefore, I wanted to appropriate my own culture from my own perspective. I created a font named karo, which has square yet round letterforms inspired by the commonly used "You Yuan" font in Chinese karaoke during the 2000s. karo has strong legibility and is suitable for creating subtitles with Chinese karaoke fonts. By simply borrowing cultural elements and translating them into a visual form, I hope that people can think about what constitutes a more active process of cultural appropriation while being entertained.
Date
2021.12
Design
typeface design
